What is Branding?
Branding, by definition, is a marketing practice in which a company creates a name, symbol, or, design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding Services in Kenya is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the editors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
Why is Branding Important?
Branding Gets Recognition
The most important reason branding is important to a business is that it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Branding Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’s value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Branding Generates New Customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
Improves Employee Pride and Satisfaction
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.
Creates Trust within the Marketplace
A professional appearance and well-strategized branding will help the company build trust with consumers, potential clients, and customers. People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded gives the impression of being an industry expert and makes the public feel as though they can trust your company, the products and services it offers, and the way it handles its business
Branding Supports Advertising
Advertising is another component of branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.
Where to find a Branding company in Kenya
Searching for a reputable branding company? We all know that it is not easy to find someone or a Company that will be able to capture your dream and help you grow your Brand. We believe there are a few companies or individuals who can be having knowledge and understanding of what branding a business is all about.
Prime House Interiors prides itself as one of the leading branding companies in Nairobi Kenya. We provide comprehensive branding services to the satisfaction of our clients. Given the overall effect it has on your organization, branding is vitally essential. Branding has the power to alter how consumers view your company, bring in new business, and raise brand awareness. We focus on your vision of how you want to bring out your brand identity and put it into action through design and fabrication. We specialize in designing 3D logos, signage, and corporate office branding for businesses.
We pride ourselves in having a dedicated team, who are highly professional and result-oriented to bringing your ideas to life.
We are here to provide your company with the best possible start to working towards your goals, mission, and vision by employing a logo to establish a brand identity. A perfectly designed logo goes a long way to enhancing company recognition.
Since we recognize that every organization is different, we offer specialized solutions that seamlessly fit into your existing workflows through Office branding. An effective workplace layout may enhance and promote corporate culture a smart office layout produces areas with a sense of community that make your staff and clients feel appreciated
Our team of professionals takes time to analyze and comprehend your idea before providing you with a quotation. In addition to this, we offer consultancy included in our services. We understand that sometimes picking the best colors or design for logos or office branding layouts can put one in a dilemma. Since corporate office branding is our area of expertise, we fully comprehend and are aware of the specific factors that will distinguish your brand.
We have provided our branding services to several companies in Kenya and across the East African Region.
We are an award-winning Interior Design Company in 2022 at the Real Estate 100 Awards 2022 as the Best Interior Design Solutions Provider. Branding services are part of the categories vetted. When you work with us, you’ll be collaborating with seasoned professionals who are on top of deadlines and dedicated to going above and beyond for clients.
How much does branding cost?
Branding services in Kenya such as establishing a company name, slogan, brand positioning, brand narrative, and messaging might range from Kshs. 7500 to Kshs. 50000. Because creating a good foundation requires a lot of innovation and iteration, this can cost anywhere from Kshs100, 000 to Kshs300, 000
